Website Redesign: a Modern, Faster Website Without Losing Your Google Rankings

What a website redesign actually means

A redesign changes the look, structure and functionality of an existing website so it starts bringing in results again.

A redesign is more than new colours. It can include a new menu structure, new pages and features, faster code, a proper mobile layout or a move to a different platform. Unlike building from scratch, we start from what you already have: your domain, your content, your history in Google and the data on what works. That is why a redesign is usually faster and cheaper than a brand-new website.

When your website needs a redesign

You need a redesign when the site looks dated, loads slowly or no longer fits the way your business works.

• It looks outdated next to your competitors and no longer inspires trust.
• It loads slowly and fails Google's Core Web Vitals.
• It is hard to use on a phone – small buttons, text that is hard to read.
• Traffic and enquiries are dropping even though your services have not changed.
• You have a new brand or new services that the old site does not show.
• You cannot update texts and images yourself because the system is too old.

Redesign or a completely new website?

If the problems are visual, a redesign is enough; if they are structural – a slow platform, missing features, old code – a new website is the better investment.

The key question is whether the foundation is solid. If the site runs on a modern system and already ranks in Google, a redesign is the right call. If it sits on an outdated platform or an old site builder, building a new WordPress site and moving the content over pays off. Either way, we start with an audit so we can tell you honestly which option makes more sense.

What our website redesign includes: UX, design and SEO

A professional redesign covers analysis, UX design, a new visual identity, development, SEO migration and testing on every device.

Analysis and strategy

• Audit of the current site: which pages bring traffic and what your customers look for.
• Competitor review and clear business goals for the new site.
• New structure and content plan.

UX design and visual identity

• UX design: the path from the home page to an enquiry or an order.
• Custom web design that follows your brand, not a ready-made theme.
• Responsive layout tested on phones, tablets and desktops.

Development and SEO

• Development on WordPress or WooCommerce.
• SEO migration: 301 redirects, meta data, schema and clean code.
• Speed optimisation for a fast, secure and stable website.

Our website redesign process, step by step

The redesign goes through six steps – from the first audit to monitoring after launch.

• Audit of your site, traffic and Google rankings.
• Structure and wireframes of the key pages.
• Design of the new look, approved by you.
• Development on a staging address – your old site stays live the whole time.
• SEO migration and testing of forms, speed and mobile.
• Launch and Search Console monitoring in the first weeks.

How a redesign affects SEO and traffic

A redesign done right keeps your organic traffic and often improves rankings; done wrong, it can wipe them out.

The most common mistake is changing page addresses without redirects. Google then sees hundreds of 404 errors and rankings drop. That is why every redesign starts with a map of old and new URLs: we keep the texts that rank, set up redirects and track rankings after launch. A faster site also tends to rank better, because Google uses Core Web Vitals in its assessment.

Redesigning an online store

When redesigning an online store, the priority is that sales never stop and products, orders and customers are kept.

We move products, categories and SEO texts, keep or redirect the URLs and test the cart and payments before launch. We also improve filters, product pages and mobile checkout, because that is where most sales get lost. See also our e-commerce website development service.

How much a website redesign costs and how long it takes

The price depends on the number of pages, the features and whether the platform changes, so every redesign is quoted individually.

As a guide: a new company website with us costs €1,500–8,000, and an online store €3,000–15,000. A partial redesign of an existing WordPress site is usually below these figures; a full redesign gets close to them. Timelines range from a few weeks for a company site to around 12 weeks for a large store. You get an exact price and timeline after a short audit. More on pricing on our website development page.

Frequently asked questions about website redesign

In short: your site stays online, your content is kept and your Google rankings are protected with redirects.